In California, Amyris has entered into a Memorandum of Understanding for an exclusive distribution and reseller agreement with Contém 1G. Contém 1G has become one of the leading make-up brands in Brazil and has a unique distribution model through its 190 retail outlets located throughout Brazil.
Following completion of definitive agreements, Amyris plans to introduce Biossance The Revitalizer, its initial featured skin moisturizer, to Brazil around the end of this year. Amyris also plans to introduce an additional five Biossance products through 2016 and a hair care line by the end of 2016. Through the agreement contemplated by the Memorandum of Understanding, Amyris would gain access to Contém 1G’s retail sales outlets as its exclusive skin care product line. The partnership would also provide Amyris with access to the world-class manufacturing and cosmetic-development facilities and capabilities of Contém 1G.
According to a recent Bain & Company industry report, Brazil is the second-largest and one of the fastest-growing cosmetics markets in the world.
“This is a significant step for our Biossance brand where we see an opportunity for sales to Contém 1G in the range of $8 million to $12 million in the first year of the relationship, as well as a rapid expansion of the brand in a ‘direct to consumer’ sales model where consumers can try and buy our product immediately,” said Caroline Hadfield, Senior Vice President, Personal Care, at Amyris.
“After the initial launch of our first product, Biossance The Revitalizer, on our branded website, this agreement marks our first step toward growing retail sales and distribution channels for Biossance with companies like Contém 1G, which enjoy leading positions in the markets they serve.”