Nebraska Governor Pete Ricketts and Iowa Governor Terry Branstad have announced the implementation of new fuel pump labels featuring the American Ethanol brand. The American Ethanol brand will provide nationwide consistency in pump labeling for all ethanol blends including E10, E15, E30 and E85.
The American Ethanol brand was originally introduced in 2011 when NASCAR adopted E15 (15% ethanol) as its fuel of choice. Nebraska and Iowa are among the first states to introduce the brand at retail locations. Both states are offering new pump labels free of charge to retailers across Iowa and Nebraska. In each state, the new labels have been approved by the state agencies that govern pump labeling.
“This new brand label will provide a consistent consumer experience at pumps across the state and capitalize on the high profile that American Ethanol has enjoyed through the NASCAR partnership,” said Governor Branstad. “We want to make it even easier for consumers to find this clean-burning, high-performance fuel wherever they travel.”